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How to Improve Your Data Storytelling in Finance

Creating a narrative around the business allows you to explain the “why” behind your figures through storytelling.

Almost every task involves financial storytelling, from preparing your board deck and presentation deck for funding rounds to regular operational chores like the month-end close.

From my experience, I've identified seven techniques that will enhance your storytelling abilities and deepen your understanding of this important trait.

Here, I will reveal three of them that you need to start with.
You will also find examples of them and my expert tips on how to use them the best way.

#1: Submit the Correct Questions

The finest review you can receive from a meeting of the board is, “You anticipated our questions!” In other words, you can predict the hot topics and make everybody saves time!

What financial KPIs are important to the board? What message are these indicators actually giving us? Do we need to change our strategy? By asking yourself these questions, you may develop presentations full of “a-ha” moments that lead to an interesting narrative.

Expert tip: Create a Question Database

• Compile a list of frequently asked questions from previous meetings
• Regularly update this list with new questions.
• Use this database to predict and prepare answers for future presentations

#2: Practice Your Lines

Your ability to convey a story requires more than simply a strong presentation deck. Additionally, you can channel that excitement into your voice and tone by being aware of where your punchlines are—the statistics and significant victories that will make your audience react.

Expert tip: Rehearse with Feedback

• Schedule practice sessions where you present to a small group of colleagues
• Ask for specific feedback on your delivery, clarity, and data points
• Record your practice sessions to identify areas for improvement

#3: Keep Your Consistency

People don't like change. And having a powerful story is easier when you use a consistent structure.

I always recommend keeping a clear structure so you can focus on the content and not on the form. That should be your number one focus if you don't have that in place.

Expert tip: Use a Presentation Template

• Develop a standardized template for your presentations
• Include sections for context, challenges, solutions, and future plans
• Ensure each presentation follows this structure to maintain consistency

The rest of the techniques are equally important as the ones above, as without them, you won't be able to understand this important trait and how to improve it.

You can read about the rest of them on my website, and you will also find information about the real value of a data story.

I want to know if you have already worked on your financial storytelling before and what were your impressions of it?

Let me know!

I hope you enjoyed this email.

Looking forward to reading your questions and responses!

Nicolas

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